Real Chef. Real Foods. Real Connection.

Investment Overview

Founded July 2026 | Seed Stage

Seller-powered marketplace with 10-figure potential. Lower CAC through organic growth.

The Opportunity

A $590M+ market waiting to be conquered. Home chefs + premium meal buyers. No major player owns this yet.

The Problem

15,000+ home chefs in the US with no professional platform. Customers want fresh, local meals but can't find chefs.

Our Solution

Professional B2B2C marketplace. Fair commission (8%). Direct chef-to-customer connection. Zero middleman politics.

Why Now

Post-pandemic, consumers prioritize local & authentic. Technology enables direct relationships. First-mover advantage available.

Revenue Model

Platform Commission

8%

Per order from chefs

vs 30% DoorDash / 25% UberEats

Still incredibly fair to chefs

Unit Economics

Avg Order: $30$30.00
Commission (8%)$2.40
Margin per order$2.40

Why 8% Works

✓ 100% pure margin (no COGS)
✓ $2.40 per order is scalable
✓ Zero inventory cost
✓ Platform costs fixed at scale

Total Addressable Market: $590M+

Supply Side: Home Chefs

Personal chefs in US:~15,000
Avg annual revenue potential:$50K-$100K
TAM at 50% penetration:7,500 chefs
Seller TAM:$90M

Demand Side: Premium Meal Buyers

US meal delivery market:$100B+ annually
Premium local segment:$20B+ annually
Direct-from-chef today:<2% (untapped)
Buyer TAM:$500M

5-Year Growth Projections

Conservative estimates based on market penetration, organic growth, and network effects.

Year 1

Chefs:500
Orders:50K/mo
GMV:$1.5M
Revenue (8%):$120K

Year 2

Chefs:2K
Orders:300K/mo
GMV:$8M
Revenue (8%):$640K

Year 3

Chefs:8K
Orders:2M/mo
GMV:$50M
Revenue (8%):$4M

Year 4

Chefs:25K
Orders:10M/mo
GMV:$250M
Revenue (8%):$20M

Year 5

Chefs:80K
Orders:50M/mo
GMV:$1.2B
Revenue (8%):$96M

Year 5 Summary: $1.2B GMV, $96M annual revenue. 80,000+ active chefs generating billions in commerce. A massive, profitable business.

Note: These projections assume 2-3x annual growth in both chef count and average order value as we expand to new cities and build brand trust.

Why We Win

Superior Unit Economics

8% commission vs 30% DoorDash = 3.75x better for chefs. When chefs make more, they stay & grow.

Seller-Powered Growth

Each chef brings 50-100 customers. We grow through our sellers, not expensive ads. Organic, viral growth.

Sticky Sellers

Chefs make us their core business tool. 95%+ retention. Once a chef signs up, they stay for years.

Infinite Scaling Potential

Every city. Every country. Repeatable playbook. Not a niche—this is a global opportunity.

How We Actually Grow

We combine organic word-of-mouth with strategic paid ads for maximum efficiency:

Organic Growth (Word-of-Mouth)

  1. Chef signs up with their food + pricing
  2. Chef tells followers about the app
  3. Customers come & discover other chefs
  4. Platform grows at minimal cost

Strategic Paid Ads

70% targeting chefsSeller growth
30% targeting buyersCustomer growth

Lower CAC than competitors because sellers bring organic demand

The Advantage: We don't need to spend huge on buyer acquisition because each chef is a marketing channel. Our ad spend on sellers becomes our biggest growth lever, with buyers coming organically through seller networks.

Ready to Invest?

We're raising to expand to 10 cities, hire our team, and capture this untapped market.

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